Stéphane Pingaud

Cross Check method

Five steps, pretty standard on their own, run in sequence — from what your company believes about itself to a proof-of-concept (POC) that tests whether the proposed direction actually solves the problem you asked me to look at.

01 15% Understand What does this company believe about itself? PREREQUISITE Engagement Brief INSTRUMENT Discovery Guide DELIVERABLE Orientation Note 02 40% Listen What does everybody else believe about the company? PREREQUISITE Engagement Brief INSTRUMENT Interview Kit DELIVERABLE – 03 20% Assess Where does it actually stand, and where does it disagree with itself? PREREQUISITE – INSTRUMENT Positioning Scorecard DELIVERABLE Findings 04 25% Choose Where should it be uniquely good, and what does it take to get there? PREREQUISITE – INSTRUMENT Value Curve axis library Assumption Matrix DELIVERABLE The Plan Assumption Matrix 05 Prove Does the proposed direction work? PREREQUISITE POC Charter INSTRUMENT – DELIVERABLE Knowledge Pack POC Handover Pack MODULE 1 Diagnosis Steps 01–03 An evidenced answer to “where do we actually stand” 75% of estimable effort MODULE 2 Direction Step 04 A plan, and an honest account of what in it is unproven 25% of estimable effort MODULE 3 Proof Step 05 The riskiest assumption built, run and measured Scope separately

Most strategy work ends with a plan. Mine ends with the riskiest part of it built, run and measured.